Fatima Allougman

Marketing & Events Management

Instructor – Marketing & Events Management

Qualification: M. Sc. in International Marketing, University of Sussex, UK

Research

 

  • Neuromarketing
  • Consumer Behaviour
  • Political Marketing
  • Social Media Marketing

 

Publications

 

Title: A Study of the Underlying Reasons Behind the Conspicuous Consumption of Luxury Brands by Middle Eastern Consumers.
Year: 2018 Available on the University of Sussex’s library database

 

Curriculum Vitae

Fatima Allougman