Marketing and Events Management
Instructor
Qualification: Ph.D in Marketing, Brunel University London
- Consumer Behavior and Culture
- Digital and Social Media Marketing
- Acculturation and Ethnic Consumer Culture
- Digital and Social Media Branding and Advertising
- Artificial Intelligence, Digital Innovation, and Marketing
- Disruptive Digital Marketing and Innovation
- Dey, B.L., Nasef, Y.T., Brown, D.M., Samuel, L., Singh, P. and Apostolidis, C. (2023), “(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts”, Journal of World
Business, 58(2), p.101417. - Shaik, M., Rabbani, M.R., Nasef, Y.T., Kayani, U.N. and Bashar, A. (2023), “The dynamic volatility nexus of FinTech, innovative technology communication, and cryptocurrency indices during the crises period”, Journal of Open Innovation: Technology, Market, and Complexity, 9(3), p.100129.
- Wasiq, M., Bashar, A., Akmal, S., Rabbani, M.R., Saifi, M.A., Nawaz, N. and Nasef, Y.T. (2023), “Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis”, Sustainability, 15(4), p.3279.