Marketing & Events Management
Acting Head of Marketing & Events Management
Senior Instructor
Qualification: Master in Business Administration, Durham University, UK
- Consumer Behaviour
- Neuromarketing
- Experiential Marketing
- Effects of Culture on Marketing
- Social Media Marketing and Artificial Intelligence
- International Marketing
- Abdallah, F., Simovic, V., & de la Roche, M. (2023, May). Statement of Peer review. In Proceedings (Vol. 85, No. 1, p. 39). MDPI.
- de la Roche, M., & Simović, V. (2023). Remote Work Opportunities for the Persons with Disabilities. Economic Analysis.
- Rasheed, R., Achi, S., Simovic, V., de la Roche, M., Uthaman, N. and Al Haziazi, M., 2024. Towards Inclusive Growth: Remote Work and Digital Entrepreneurship as Tools for PwD Empowerment in Oman. Revista de Gestão Social e Ambiental, 18(8), pp.e05926-e05926.
- Abdallah, F., Simovic, V. and de la Roche, M., 2024. International Scientific Conference on Digital Transformation in Business: Challenges and New Opportunities.