Department of Management

The Management Department is committed to providing a solid foundation in business management with a hands-on, experiential learning.  We aspire to develop business leadership to transform the lives of our students and provide the industry with ethical global leaders who are sensitive towards protecting the environment and are passionate about making significant societal contributions.

The Department of Management offers the following degrees:
  • Diploma of Management (0-2)
  • Bachelor of Business Management (2+2)
Diploma of Management (0-2)

AU’s Diploma of Management is a general business qualification for students who wish to gain a broad understanding of management principles and practices across a wide range of business areas including accounting, finance, economics, marketing and human resources. Students have to complete 60 CH in two years to acquire the Diploma of Management.

The Diploma of Management graduates are able to:
  • Identify leadership characteristics, activities and skills.
  • Implement and evaluate the change management process.
  • Recognize the concept of cross-cultural management and it in various situations.
  • Identify and describe the operation management processes.
  • Apply research-based concepts concerning innovation and entrepreneurship.
  • Manage the development and improvement of products and services.
Upon completion of the Diploma of Management, the students will be able to:
  • Critically analyze and apply a broad and coherent body of theoretical, technical and applied knowledge of Management and its applications in organizational contexts.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organizational and social contexts and for audiences from government, employees and employers, community and business markets.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organizations.
  • Investigate, analyze and synthesize information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices.
  • Develop and apply academic knowledge in a professional setting.
  • Obtain through electives in-depth knowledge and understanding in more specific related areas.

Career Pathways of Diploma of Management (0-2)

  • Retail Manager 
  • Purchasing Manager 
  • Bank Manager 
  • Credit Manager 
  • Property Manager 
  • Hotel Manager 
  • Restaurant Manager 
  • Office Manager 
  • Industrial Traffic Manager 
  • City Manager 
  • Chief Marketing Officer 
  • Event Director 
  • Luxury Travel Manager 
  • Public Relations Officer 
  • Corporate Social Responsibility Manager 
  • Client Services Manager 
  • Sales Representative 
  • Project Manager 
  • Human Resources Manager 

 

Bachelor of Business (Management) (2+2)

AU’s Bachelor of Business (Management) program provides students with general business management education and technical knowledge necessary to enter the management profession and to pursue a successful professional career. Students will study topics including entrepreneurship, strategic management, human resources, business communication, business ethics, and organizational behavior. Students have to complete 60 CH in the first two years to acquire the Diploma of Management. Upon completion of the Diploma program, the students may continue and receive the Bachelor of Business (Management) if they complete complementary 60 CH during additional two years of study.

The Bachelor of Business (Management) graduates are able to:
  • Discuss the importance of the global business environment and its interconnection with core management processes, systems, and structures.
  • Demonstrate an understanding of management and its impact on organizational culture, change, and diversity.
  • Identify, compare and contrast the main theories, methods and techniques of organizational change management.
  • Contribute to an organization’s success through increasing the effectiveness of its workforce.
  • Recognize the dimensions of the entrepreneurial behaviors of innovation, creativity, and risk-taking.
  • Know the principles of quality management and peculiarities of their implementation.
  • Identify and evaluate the role of operations management in the overall business strategy of the organization.
  • Explain and apply methods of valuing companies, using different models and other commonly used methods.
  • Review various options for the management of product and service innovation using both theoretical and practical approaches.
Upon completion of the Bachelor of Business (Management) the students will be able to:
  • Critically analyze and apply a broad and coherent body of theoretical, technical and applied knowledge of Management and its applications in organizational contexts.
  • Apply effective verbal and written communication skills to present in a clear, coherent manner within the organizational and social contexts and for audiences from government, employees and employers, community and business markets.
  • Select and use a range of computer-generated and digital technologies, numeracy in applicable ways to generate, manage and disseminate information.
  • Productively participate, contribute and engage in teams to produce collaborative outcomes.
  • Build leadership skills and able to take on individual roles and exercise professional and analytic judgement and reflection in relation to managing organizations.
  • Investigate, analyze and synthesize information, problems, concepts and theories and formulate socially responsible, professional, ethical and effective business solutions related to commercial and social improvements in business practices.
  • Develop and apply academic knowledge in a professional setting.
  • Obtain through electives in-depth knowledge and understanding in more specific related areas.

Career Pathways of Bachelor of Management (2+2)

  • Retail Manager 
  • Purchasing Manager 
  • Bank Manager 
  • Credit Manager 
  • Property Manager 
  • Hotel Manager 
  • Restaurant Manager 
  • Office Manager 
  • Industrial Traffic Manager 
  • City Manager 
  • Chief Marketing Officer 
  • Event Director 
  • Luxury Travel Manager 
  • Public Relations Officer 
  • Corporate Social Responsibility Manager 
  • Client Services Manager 
  • Sales Representative 
  • Project Manager 
  • Human Resources Manager