- Neuromarketing
- Consumer Behaviour
- Political Marketing
- Social Media Marketing
Marketing & Events Management
Instructor
Qualification: M. Sc. in International Marketing, University of Sussex, UK
- Alenezi, A, Alenezi, D., Almutawa, D. & Allougman, F. (2022). An analysis of the academic effectiveness of hybrid learning: the experiences of faculty and students in Kuwait. Education and Information Technologies. (Journal)
- Erturk, A., Simovic, V., Almutawa, D., Dabbousi, W., Mourdaa, R., Allougman, F., Abu Jbara, K. (2022). The role of educational technology and open access resources in accessible, quality learning and teaching: An exploratory field study on academics, students and administrators in Kuwait. (Journal)
- Title: A Study of the Underlying Reasons Behind the Conspicuous Consumption of Luxury Brands by Middle Eastern Consumers
Year: 2018
Available on the University of Sussex’s library database.